Digital Payments Surge Across Cattle Markets Nationwide
The State Bank of Pakistan (SBP) announced on Friday that its Go Cashless campaign for Eid-ul-Azha 2026 achieved strong results, with more than 480,000 digital transactions worth over Rs34 billion recorded across cattle markets nationwide.
According to the central bank, the campaign delivered a substantial increase in both transaction volume and value compared to last year. The number of transactions jumped more than sevenfold, rising from around 65,000 in 2025 to over 481,000 in 2026. Similarly, the total value of transactions increased sharply from Rs4.6 billion to Rs34 billion.
In addition, nearly 12,500 new bank accounts were opened for cattle farmers and related service providers during the campaign, further promoting financial inclusion and digital banking adoption.
The initiative targeted the traditionally cash-based livestock trade that experiences significant commercial activity during Eid-ul-Azha. Recognising the potential for expanding digital payments, SBP broadened the campaign’s reach this year.
Expanded Coverage and Banking Support Drive Success
This year, the Go Cashless campaign covered 123 cattle markets across Pakistan, compared to 54 markets in 2025. To support the initiative, 22 participating banks established dedicated camps and kiosks within livestock markets to facilitate digital transactions between buyers and sellers.
Banks conducted real-time biometric verification to onboard cattle traders, transporters and other service providers onto digital platforms. They also issued QR codes, enabling merchants to receive payments instantly through digital channels.
Furthermore, Mobile Banking Vans equipped with ATMs, cash counters and Cash Deposit Machines were deployed in selected markets. These facilities allowed traders to deposit excess cash directly into the banking system, reducing reliance on physical currency and encouraging a more digital payments environment.
Meanwhile, SBP teams remained present around the clock to assist banks and resolve operational issues. The central bank also temporarily increased transaction limits between May 14 and June 5 to facilitate high-value livestock purchases.
Additionally, SBP launched a nationwide awareness campaign through television, radio, print and social media platforms, helping drive greater adoption of digital payment methods during the Eid season.
