Airlink Communication Limited has officially introduced Hisense products in Pakistan through a strategic partnership. The collaboration expands Airlink’s consumer electronics portfolio and strengthens its presence in the local market. As a result, Pakistani consumers will gain access to a wider range of global technology products.
The partnership brings Hisense televisions and air conditioners to Pakistan. Airlink will utilize its manufacturing, distribution, retail, e-commerce, and financing network to support nationwide availability. Furthermore, the company aims to improve access to premium consumer electronics across the country.
Nationwide Availability Through Airlink Network
Airlink plans to distribute Hisense products through its extensive dealer and retailer network. Consumers will also find the products at flagship stores and online platforms. In addition, the company will offer Buy Now Pay Later (BNPL) financing solutions to increase affordability.
According to Airlink, this distribution network will serve customers in major cities and underserved regions alike. Consequently, more consumers will gain access to Hisense televisions and air conditioners without geographical limitations.
Partnership Supports Local Manufacturing
Airlink stated that the collaboration aligns with the government’s “Made in Pakistan” vision. The company operates a 1.4 million-square-foot manufacturing facility in Lahore’s Sundar Special Economic Zone. This facility supports production, distribution, retail operations, online sales, and consumer financing services.
Special Assistant to the Prime Minister on Industries and Production Haroon Akhtar Khan welcomed the partnership. He said the collaboration reflects Pakistan’s emergence as a manufacturing and technology hub. Moreover, he noted that the initiative could promote technology transfer, skills development, job creation, and industrial growth.
Airlink Group CEO Muzaffar Piracha said the company remains committed to local manufacturing and innovation. Meanwhile, Hisense Asia Pacific President Mr. Finn described Pakistan as a strategically important market. He added that the partnership will strengthen technology cooperation, bilateral trade, and industrial development between Pakistan and China.
