LAHORE: Saudi investors have shown strong interest in Pakistan’s handmade carved furniture sector, and they are actively exploring joint ventures, investment opportunities, and technology partnerships with local manufacturers, said Pakistan Furniture Council (PFC) Chief Executive Officer Mian Kashif Ashfaq on Tuesday.
Delegation visit to Saudi Arabia
Mian Kashif Ashfaq leads a six-member Pakistan Furniture Council delegation in Saudi Arabia. The visit aims to strengthen bilateral trade ties, and it also focuses on expanding export opportunities for Pakistan’s furniture industry in Gulf markets. Moreover, he said Saudi stakeholders appreciated the craftsmanship and detailed wood carving skills of Pakistani artisans.
Growing demand in Gulf market
Saudi partners highlighted the strong potential of Pakistani handmade furniture in Gulf markets. In addition, they said the products offer unique designs, durability, and competitive pricing. As a result, these features match the rising demand for customised and culturally inspired furniture in Saudi Arabia.
Market size and expansion outlook
According to international estimates, the Saudi furniture market stands at $8.27 billion in 2025. Furthermore, it is expected to reach $11.35 billion by 2030, driven by Vision 2030 development projects. Meanwhile, the luxury furniture segment continues to expand, which creates new opportunities for niche exporters.
Pakistan’s export potential
The Pakistan Furniture Council reported that Pakistan’s furniture exports reached $7.9 million in FY25, according to the State Bank of Pakistan. However, industry leaders believe this figure can grow significantly through international partnerships and investment support. Therefore, they argue that collaboration with Saudi partners can improve production capacity and modernise manufacturing techniques.
Craftsmanship and production hubs
Pakistan’s furniture industry uses sheesham wood and traditional designs. Major production hubs include Chiniot, Gujrat, Peshawar, Lahore, and Karachi. These centres produce Chinioti, Mughal, and Oriental styles, and they strongly attract Gulf buyers due to their cultural appeal.
Future cooperation plans
The PFC chief said both sides will continue discussions on potential projects. Additionally, he expressed confidence that this visit will lead to long-term partnerships and stronger trade relations. Ultimately, officials believe this cooperation will help Pakistan expand its presence in global furniture markets.
