Mishi Khan has expressed disappointment over the short theatrical runs of several Eid film releases. The actress and television host questioned why some films disappeared from cinemas shortly after release. She shared her concerns through a video posted on social media.
According to Mishi Khan, she planned to watch three different Eid releases on consecutive days. She watched “Zombied” first and intended to watch “Psycho” and “Luv Di Saun” afterward. However, cinema staff informed her that the other films were no longer showing. As a result, she questioned why those movies were removed so quickly.
Actress Criticises Film Quality
During her remarks, Mishi Khan linked the issue to the quality of local film productions. She argued that audiences expect strong stories and entertaining content. Furthermore, she said successful films should offer memorable music, engaging visuals, and appealing performances.
The actress noted that cinema-goers seek an escape from daily routines. Therefore, filmmakers should create experiences that feel unique and exciting. She added that audiences want romance, entertainment, music, and captivating storytelling on the big screen.
Calls for Better Storytelling
Mishi Khan also highlighted the financial cost of visiting cinemas. She explained that movie tickets and refreshments can cost several thousand rupees. Consequently, viewers expect value for their money and a rewarding experience.
She further argued that audiences will avoid cinemas if films resemble ordinary television dramas. Instead, filmmakers should focus on originality and higher production standards. Her comments encouraged greater investment in creative storytelling and quality filmmaking.
Meanwhile, social media users widely discussed her remarks. Many agreed that the industry needs stronger scripts and innovative content. Mishi Khan’s criticism comes as Pakistani cinema continues to face challenges from digital platforms and changing audience preferences.
