LAHORE: Punjab Chief Minister Maryam Nawaz met Oscar-winning filmmaker Sharmeen Obaid Chinoy to explore potential collaboration on the ambitious Punjab Film City project, signaling renewed focus on developing Pakistan’s creative industry.
According to a statement issued by Pakistan Muslim League-Nawaz, the chief minister appreciated Sharmeen’s global achievements and her role in highlighting social issues through documentary filmmaking. In response, the filmmaker praised Maryam Nawaz’s contributions to promoting art and culture in the province.
Vision for a comprehensive media production hub
During the meeting, both sides discussed collaboration on the Punjab Film City project planned in NUST City. The chief minister emphasized that the project aims to become Pakistan’s first fully integrated media production hub.
She explained that the facility will include modern studios, sound stages, post-production labs, and dedicated shooting locations. Additionally, the plan features a convention hall, a media trade hub, and institutions such as a film and music school. As a result, officials expect the project to support film, television, and digital media production under one platform.
Cultural revival and global interest gain momentum
Sharmeen Obaid Chinoy described the chief minister’s initiatives as commendable and highlighted the importance of reviving cultural activities. She noted that such efforts not only provide quality entertainment but also help reconnect people with their traditions.
Furthermore, she pointed out that these initiatives are attracting international attention, with interest emerging from figures in global film industries. She also referenced the revival of traditional events like horse and cattle shows, stating that they strengthen cultural identity and encourage public engagement.
Overall, the collaboration signals a step forward in revitalizing Pakistan’s creative sector while positioning Punjab as a potential regional hub for media production.
