Pakistan’s beverage market has welcomed a new international entrant as Salaam Cola officially launched operations in the country.
Founded by British-Pakistani entrepreneur Aykiz Shah, the halal-certified soft drink brand has expanded into Pakistan after growing its presence across several international markets.
The company first launched in Ireland in late 2023. Since then, it has expanded into countries including the United Kingdom, the United States, France, Germany, Singapore, and Malaysia.
However, Salaam Cola has attempted to distinguish itself through a message that goes beyond conventional beverage marketing.
A Brand Built Around Purpose and Identity
Founded by 27-year-old Aykiz Shah, Salaam Cola presents itself as more than a traditional soft drink company.
The brand has built visibility by connecting its commercial identity with humanitarian causes. In particular, support for conflict-affected Muslim communities has become a central element of its public messaging, with Palestine remaining a major focus.
According to the company, 10 percent of its earnings are directed toward relief efforts in Palestine, Syria, Yemen, and Lebanon.
Through this charitable model, the company says it has contributed to projects related to education, healthcare, shelter, food assistance, and reconstruction support.
As a result, Salaam Cola has gained attention among consumers who prefer products aligned with ethical, social, and religious values.
What Makes Salaam Cola Different?
Alongside its social positioning, Salaam Cola is also competing on product characteristics.
The company markets the beverage as halal-certified and says it uses cane sugar instead of high-fructose corn syrup.
In addition, the brand promotes a smoother taste profile compared with many mainstream soft drinks.
This combination of product quality and values-based branding has helped create a distinct identity in international markets.
Why Pakistan Could Be an Important Market
Salaam Cola’s arrival comes at a time when Pakistan’s beverage industry is witnessing stronger interest in local and alternative cola options.
At the same time, consumer preferences continue evolving as more buyers show interest in products associated with broader social causes.
The company enters Pakistan with a different approach by combining beverage branding with identity-driven marketing and ethical consumption.
That positioning could help the brand connect with consumers seeking alternatives that reflect their personal values.
Future Expansion Plans
Currently, Salaam Cola manufactures its products in Turkey. However, the company has indicated that regional production facilities may be developed in the future.
Such a move could improve supply chains and lower operating costs.
If future expansion plans include Pakistan, the company could further strengthen its local footprint while supporting broader market growth.
With its official launch now underway, Salaam Cola enters Pakistan carrying both commercial ambitions and a values-based brand identity.
