New monetisation system will prioritise original reporting, videos, photographs, analysis and creative material from eligible users
SAN FRANCISCO: X is ending its existing Revenue Sharing programme and introducing a new creator monetisation system called Original Content Rewards, shifting its payment model towards users who produce original material.
The social media platform will no longer accept new applicants for Revenue Sharing. However, existing participants will continue receiving earnings under the programme until September 7. X will open applications for Original Content Rewards to eligible creators from September 8.
Creators must continue subscribing to an X Premium plan to qualify. Additionally, applicants will need at least 500 verified followers and must generate 500,000 Home Timeline impressions from verified users within 90 days.
Original Material Takes Priority
Under the new programme, X will reward original reporting, analysis, photographs, videos, memes and graphics produced by creators. Commentary using third-party material may also qualify when users contribute meaningful analysis or substantial original value.
However, X said copied posts, downloaded material re-uploaded from other accounts and reposted content without meaningful transformation will not qualify for payments.
The changes follow several adjustments to X’s creator payment system. In April, the platform reduced payments to content aggregators and accounts it considered focused primarily on clickbait.
Earlier modifications also generated criticism from prominent creators, prompting owner Elon Musk to reverse some changes.
X Says Previous Incentives Fell Short
Meanwhile, X executive Allegra Jacchia said the existing Revenue Sharing model had reached a point where its incentives no longer matched the company’s objectives.
She said creators should concentrate on bringing fresh material to the platform rather than designing posts primarily to maximise payouts.
Consequently, X decided to develop a replacement programme instead of continuing to introduce additional rules and exceptions into Revenue Sharing.
The company said it plans to refine Original Content Rewards over time by improving its evaluation models and strengthening standards as the programme develops.
