Facebook has introduced major changes to its monetization policy, making it easier for digital content creators in Pakistan to earn income from their content. The updated criteria lower the entry barriers for creators with smaller audiences and are expected to benefit thousands of emerging users.
Under the revised policy, Facebook has relaxed the eligibility requirements for monetization on selected pages and profiles. As a result, creators whose pages generate 300,000 views within a 28-day period may now qualify for the platform’s Content Monetization Tool.
Once approved, eligible users can earn revenue in US dollars from videos, Reels and other qualifying content published on Facebook. The change is designed to encourage more creators to produce original content while expanding monetization opportunities.
Previously, creators had to meet stricter conditions before becoming eligible. These included maintaining at least 10,000 followers, accumulating 600,000 minutes of watch time and uploading a required number of videos. Consequently, many new creators found it difficult to access Facebook’s earning features.
Digital media experts believe the revised policy could help aspiring creators build sustainable income streams by reducing the platform’s entry requirements. However, they also stress that users must continue to follow Facebook’s community standards, monetization policies and other platform guidelines to remain eligible for the program.
According to the company, the updated Content Monetization Tool has not yet been made available to all users. Instead, the feature is currently being rolled out to selected accounts and pages, with wider availability expected in phases over the coming months.
The latest policy update has been welcomed by Pakistan’s growing digital creator community. Many content creators believe the changes will provide greater opportunities to monetize their work and turn their online presence into a reliable source of income.
