Elon Musk, the CEO of Tesla, is on the verge of unveiling his latest venture: X TV, a television app set to challenge YouTube’s dominance on Amazon and Samsung smart televisions.
In a tweet posted on the X platform, Musk teased the upcoming launch with a succinct yet intriguing message, stating, “Coming Soon.” This announcement marks a significant milestone in Musk’s venture into the digital entertainment sector.
As per insights from Fortune, provided by a source associated with X, the interface of the forthcoming app bears a notable resemblance to Google’s YouTube television application. Musk, known for his ambitious projects, seems ready to enter the competitive field of video streaming with the goal of challenging YouTube’s dominance.
YouTube, recognized as the most-watched streaming platform in 2023, now faces potential competition from Musk’s X TV. Reports suggest that Musk initiated testing for the application in October of the previous year, focusing on video and audio calling features. This initial rollout reflects Musk’s broader vision of transforming X into a comprehensive “super app,” encompassing messaging and online payment functionalities.
To enhance the platform’s content offerings, Musk is reportedly in discussions to form partnerships with notable media personalities, including former Fox commentator Tucker Carlson and former CNN anchor Don Lemon. By positioning X TV as a “video-first platform,” Musk aims to revolutionize the digital entertainment landscape and capture the attention of discerning viewers globally.
Since acquiring X in 2022, Musk has consistently worked to improve user engagement and retention. The recent introduction of the “Articles” feature underscores Musk’s dedication to diversifying content offerings, allowing users to share various multimedia content beyond traditional text-based communication.
