Pakistan’s automobile market has recorded impressive growth, but two major car manufacturers are struggling to maintain their sales. Toyota and Honda reported declining sales despite a 41 percent year-on-year increase in the broader market.
According to the latest figures from the Pakistan Automotive Manufacturers Association (PAMA), October 2026 brought mixed results for leading automobile companies.
Toyota’s Corolla, Yaris, and Corolla Cross recorded combined sales of 3,496 units in October. This marked a decline from 3,742 units during the same month last year.
Honda also experienced a slowdown. Sales of the Civic and City fell to 1,933 units from 2,247 units in October 2025.
Meanwhile, Suzuki delivered stronger results. The Swift recorded 3,214 sales, compared with 1,170 units a year earlier.
The changing sales figures highlight differences in consumer demand across Pakistan’s automobile market.
Industry analysts have linked recent market movements to changing vehicle preferences, economic conditions, and uncertainty surrounding automobile policies.
Despite October’s mixed performance, passenger car sales increased by 48 percent during the first four months of fiscal year 2026-27.
However, sales of light commercial vehicles, jeeps, and pickups declined by 32 percent during the same period.
PAMA has also expressed concerns about delays in finalizing the government’s new automobile policy.
The association warned that unclear tax rules and regulatory uncertainty could discourage buyers and affect manufacturers’ investment decisions.
The latest figures suggest that Pakistan’s automobile sector is recovering, although growth remains uneven among manufacturers.
Toyota and Honda will now face pressure to strengthen their sales performance as competition increases.
