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Zindigi, MyTM, and Cashin are set to digitalize the pilgrimage experience for Pakistanis

Zindigi, in collaboration with JS Bank and MyTM, along with Cashin KSA, has introduced a pioneering payment system tailored for Pakistani pilgrims, aligning with Saudi Arabia’s Vision 2030.

Unveiled at the LEAP conference this year, this initiative heralds a cashless Hajj and Umrah experience, aiming to enhance convenience by reducing fees and taxes. It not only ensures ease but also sets a precedent for future advancements in pilgrimage services, contributing to the Vision 2030 goal of achieving 70% non-cash transactions by 2030.

For Pakistani pilgrims, traditional financial challenges during Hajj, such as managing multiple transactions for visa fees, accommodation, and transportation, will now be streamlined. Utilizing Zindigi Debit cards, all transactions will be effortless and seamless, with a pilot test scheduled during Hajj 2024.

Basir Shamsie, President & CEO of JS Bank, emphasized the significance of this partnership in facilitating sacred rituals, aligning with Pakistan’s commitment to financial inclusion and Saudi Arabia’s Vision 2030. Noman Azhar, Chief Officer of Zindigi, highlighted the impact of this initiative in facilitating masses embarking on the sacred journey of Hajj and Umrah.

Sheikh Jawad Mahmood, CEO of MYTM LLC in the Kingdom of Saudi Arabia, sees this collaboration as a milestone in financial technology, revolutionizing the pilgrimage experience for Pakistani worshippers. The introduction of the Sullis Product aims to offer a seamless banking service across borders.

Aligned with Saudi Arabia’s Vision 2030 and Pakistan’s strategy for financial inclusion, this initiative promises a digitized payment solution ensuring security, advantageous currency exchange rates, and tax-free transactions for pilgrims. More than a corporate alliance, this venture strengthens ties between Pakistan and Saudi Arabia.

Omar Al-Rammah, CEO of Cashin Saudi Arabia, views this partnership as a significant step in driving digital transformation and financial inclusion. It aims to simplify the payment experience of pilgrims and tourists, contributing to the realization of Saudi Arabia’s Vision 2030.

Representatives from key stakeholders in Pakistan and Saudi Arabia gathered for the signing ceremony, underscoring their commitment to enhancing the Hajj experience through technology.

Basir Shamsie, President & CEO of JS Bank, Noman Azhar, Chief Officer of Zindigi, Adeel Hijazi, Chief Marketing Officer of Zindigi, and Rao Umer Farooq, Head of International Business, were joined by counterparts from relevant authorities in Saudi Arabia.

From MYTM, attendees included Dr. Sohail Zafar Cheema, Chairman of MYTM Pakistan; Zain Farooq, CEO of MYTM Pakistan; Sheikh Jawad Mahmood, CEO of MYTM Saudi Arabia; Muhammad Usman Khan, CTO of MYTM Pakistan; Iftikhar Shahid, Director of Technology at MYTM LLC Saudi Arabia; Saad Sarwar, Director of Payment System at MYTM LLC Saudi Arabia; Moaz Mirza, Director of Investments at MYTM Pakistan; Talal Mahmood, CFO of MYTM Pakistan. Also present were Omar Al-Rammah, CEO of Cashin, Shaikh Abdul Quddus, Chief Fintech Officer of Cashin, Obay Al-Madi, Chief Business Officer of Cashin, and AbdulKareem Zirk, Chief Technology Officer of Cashin.

This partnership marks a significant milestone in the progression of the Hajj pilgrimage, demonstrating the combined dedication of Zindigi, Cashin, and MyTM PR to improving well-being and enriching the global financial landscape.

Moreover, it reinforces the economic and technological bonds between Pakistan and Saudi Arabia, underscoring a mutual dedication to innovation and societal progress.

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