Several Pakistani celebrities have called for action against a digital creator accused of sharing AI-generated deepfake videos targeting female public figures. The controversy emerged after digital creator Muhammad Ahsan highlighted the content in a social media reel on Friday.
According to Ahsan, an Instagram account identified as Mubasher posted AI-generated videos showing violent and derogatory treatment of celebrities. The clips allegedly featured deepfakes of both local and international personalities.
Celebrities Condemn Harmful AI Content
Ahsan shared a blurred clip that appeared to show a deepfake of him assaulting a deepfake of actor Hania Aamir. He claimed the account contained several similar videos portraying celebrities in degrading and inappropriate situations.
The creator also alleged that some users praised the content in the comments section. However, many recent comments have demanded action against the account and condemned the misuse of artificial intelligence.
Ahsan warned that such content poses risks to female celebrities and encourages harmful behaviour online. He urged social media users to report similar material whenever they encounter it.
Mahira Khan, Kinza Hashmi React
Several celebrities expressed outrage in response to the allegations. Mahira Khan said such content reflects troubling attitudes toward women and helps explain the persistence of violence against women in society.
Meanwhile, actor Kinza Hashmi tagged authorities in Punjab, Sindh, and Islamabad. She urged relevant institutions to investigate the matter and take appropriate action.
The incident has renewed debate about Pakistan’s legal framework for AI-generated content. While the Prevention of Electronic Crimes Act does not specifically address deepfakes, authorities have used existing provisions related to defamation and non-consensual content in similar cases.
Globally, experts have warned about the growing misuse of AI-generated media. UN Women estimates that most deepfake videos circulating online involve sexualised content targeting women, highlighting a worsening digital safety challenge.
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