Elon Musk’s company, formerly known as Twitter but now called X, caused controversy in San Francisco after erecting a giant glowing X logo on the roof of its Market Street headquarters. Some residents complained about the intrusive lights, and the city’s Department of Building Inspection is investigating the structure for potential permitting violations.
Despite the criticism, Musk had announced on social media that the newly named firm would remain in San Francisco, highlighting his commitment to the city amid its struggles to recover from pandemic-related losses and a downturn in tourism and business.
Residents in San Francisco are not pleased with the attention-grabbing logo despite the positive sign of keeping X in the city. Videos recorded over the weekend show the giant X glowing, pulsing, and strobing, leading to further criticism from locals about its intrusive nature.
The Department of Building Inspection reported that company representatives denied roof access to inspectors seeking to investigate the logo. One representative claimed the sign was temporary. The city officials are looking into whether the installation complies with permitting rules.
San Francisco’s downtown region has faced job cuts in the tech sector, the departure of major retailers, reduced tourism, and other challenges. Some residents view the logo as a symbol of insensitivity towards the city’s concerns.
