Lahore’s skyline is getting a striking digital addition with the installation of Pakistan’s largest 3D screen. The massive digital display has been installed at CBD Quaid District in Gulberg.
The Central Business District Punjab (CBD Punjab) has named the screen “The Big One.” It stands at CBD Vertex and offers a large platform for digital advertising.
The screen measures 122 by 70 feet. According to CBD Punjab, it is the largest digital canvas on Lahore’s skyline.
The Big One Brings 3D Advertising to Lahore
“The Big One” can display images, videos and 3D animations. Therefore, it offers brands a new way to present their products and messages.
The large screen has been designed on the model of New York’s iconic Times Square. As a result, it aims to give Lahore a similar large-scale digital advertising experience.
CBD Punjab said the digital canvas will provide a platform for both local and international brands. Brands can use the screen to showcase their products, identities and stories.
The installation at CBD Vertex also adds a prominent digital feature to the developing CBD Quaid District. Meanwhile, its large format is expected to make displayed content highly visible across the area.
CBD Punjab Highlights Innovation and Technology
CBD Punjab CEO Imran Amin described “The Big One” as part of the organisation’s focus on innovation and technology.
He said that after developing Pakistan’s first Central Business District and first IT City, CBD Punjab had introduced another unique project.
Amin described “The Big One” as another major technological milestone for CBD Punjab. He said the screen would offer leading brands a modern platform.
According to Amin, the project will primarily serve commercial advertising purposes. He also said it would give Lahore’s digital landscape a new identity.
A New Platform for Major Brands
The new screen is designed to help major brands communicate with audiences on a much larger scale.
Amin said major brands establish their identities through major platforms. The new digital canvas will allow them to present their products and stories more effectively.
With its ability to display videos and 3D animations, “The Big One” offers more than traditional static advertising. Instead, brands can use moving and immersive visuals to attract public attention.
The installation also reflects the growing use of large digital displays in modern commercial districts. For Lahore, the screen adds a new feature to the city’s evolving skyline.
At 122 by 70 feet, “The Big One” represents a significant digital advertising installation. Its location at CBD Vertex places it within the emerging CBD Quaid District in Gulberg.
The project is expected to create a prominent space for commercial advertising. At the same time, it introduces another technology-focused feature to Lahore’s urban landscape.
