Huawei is preparing to introduce a new smartphone brand, OSTA, as leaked images offer an early look at its first device. The company has confirmed November 20 as the official unveiling date for the new sub-brand.
The brand will operate under the name Xingmang in China and OSTA internationally. Huawei is expected to introduce two smartphones, the OSTA O1 Pro and OSTA O1.
OSTA O1 Pro Design Appears in Leaks
Leaked images reportedly show the OSTA O1 Pro in three colour options. These include black, white and purple.
The phone is expected to feature a distinctive wide-screen design. Unlike Huawei’s foldable models, however, it will reportedly have a conventional, non-folding body.
According to leaked specifications, the device could feature a 6.39-inch LTPS OLED display with 1.5K resolution. Its unusual 16:9.5 aspect ratio would make the screen wider than most conventional smartphones.
Multiple RAM and Storage Options Expected
The OSTA O1 Pro could arrive in four memory configurations. These include 12GB RAM with 256GB or 512GB storage. Higher-end versions may offer 16GB RAM with either 512GB or 1TB storage.
However, Huawei has not confirmed the processor, camera system or battery capacity. Pricing details also remain unavailable.
Meanwhile, the standard OSTA O1 is expected to join the Pro model. However, leaks have revealed very little about its design and specifications.
Huawei Confirms November 20 Unveiling
Huawei Consumer Business Group chairman Richard Yu confirmed the launch date through a social media announcement. His post also carried the OSTA O1 Pro device label, further supporting reports about the upcoming handset.
The new brand marks Huawei’s latest move to expand its smartphone portfolio. It also comes six years after the company sold its former sub-brand Honor.
For now, Huawei has not announced international sales plans or retail prices. More details about the OSTA lineup should emerge during the November 20 event.
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