Apple is entering its September 9 keynote with a new leader and potentially its biggest iPhone change in years. John Ternus will lead the event after becoming CEO on September 1. He replaced Tim Cook, who spent 15 years leading the company.
The keynote could also introduce Apple’s first foldable iPhone. The device would take Apple into a market already shaped by Samsung and other competitors. Reports indicate a price above $2,000, although Apple has not confirmed the figure.
John Ternus Leads Apple’s First Major Launch
Ternus joined Apple in 2001 and built his career in hardware engineering. He later became senior vice president of hardware engineering.
His promotion gives Apple a CEO with deep product development experience. Therefore, investors and consumers will closely watch his first major product launch.
Ternus must maintain Apple’s established discipline while also creating momentum around new hardware and artificial intelligence.
Foldable iPhone Could Make Major Debut
The foldable iPhone remains the most anticipated announcement. Apple has avoided the category while rivals developed several generations of foldable devices.
However, Apple’s entry could give the market fresh momentum. The company will need to make the technology feel practical rather than simply expensive or experimental.
Apple Intelligence Faces Another Major Test
Artificial intelligence will also dominate attention during the keynote. Apple has faced criticism over delays affecting several promised Siri upgrades.
The company is expected to showcase improvements to Siri and Apple Intelligence. More importantly, Apple must prove its AI features can deliver useful everyday experiences.
What Else Could Apple Announce?
Apple could also reveal new high-end iPhone models, Apple Watch devices and AirPods.
Ultimately, this keynote represents more than another product cycle. It gives Ternus an early opportunity to define Apple’s direction in hardware and AI. The response could shape expectations for his leadership and Apple’s next phase.
