Pakistan has showcased its growing beauty and personal care industry at Beautyworld Middle East 2026 with the opening of a dedicated pavilion in Dubai. Consul General of Pakistan in Dubai Hussain Muhammad inaugurated the Pakistan Pavilion on Tuesday at the Dubai World Trade Centre. The 30th edition of the international exhibition runs from October 6 to 8.
Four Pakistani Companies Showcase Products
The Trade Development Authority of Pakistan (TDAP) facilitated the participation of Pakistani exhibitors. The Commercial Section of the Consulate General of Pakistan in Dubai also supported the initiative.
Four Pakistani exhibitors are taking part under the TDAP umbrella. They are showcasing products from Pakistan’s growing beauty and personal care sector.
Their offerings cover areas including beauty instruments, skincare, haircare and cosmetics.
UAE Offers New Export Opportunities
Speaking at the inauguration, Hussain Muhammad highlighted the UAE’s importance for Pakistani exporters.
“The UAE is an important market for Pakistani exporters and a strategic gateway to the wider region,” he said.
He added that Beautyworld Middle East gives Pakistani businesses an opportunity to showcase their products. It also allows them to develop business links and explore new international markets.
The Consul General also encouraged participating companies to use the UAE’s growing beauty and cosmetics market to expand their exports.
Pakistan Targets Wider Beauty Market
Trade and Investment Counsellor Ali Zeb Khan also highlighted the potential for Pakistani manufacturers and exporters. He pointed to the UAE’s role as a major commercial hub and destination market. Rising demand for beauty and personal care products could create further opportunities for Pakistani businesses.
As a result, participation in major international exhibitions can help Pakistani companies connect with buyers, distributors and industry partners.
Beautyworld Dubai Brings Global Industry Together
Beautyworld Middle East 2026 has brought together more than 1,400 exhibitors from 70 countries. The exhibition covers a broad range of beauty industry segments. These include fragrances, cosmetics, skincare, haircare, beauty technology, machinery, packaging, perfumery and personal care.
The official event organisers describe the exhibition as a major platform for global beauty businesses to discover products and build cross-border partnerships.
Pakistan Seeks Stronger Trade Ties
Pakistan’s participation gives local businesses a platform to promote their products beyond the domestic market. It can also help Pakistani exporters establish new commercial relationships in the UAE and other regional markets.
With Beautyworld Middle East bringing together international buyers, manufacturers and distributors, Pakistani exhibitors can use the event to strengthen their global presence.
The pavilion therefore highlights Pakistan’s expanding capabilities while supporting efforts to increase exports in the beauty and personal care sector.
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