Punjab Assembly member Hina Parvez Butt has called for action against AI-generated videos that use women’s images without consent.
The Punjab Women Protection Authority (PWPA) chairperson spoke after TikTok creator Jannat Mirza raised concerns over an AI-generated video of herself.
Butt said the issue poses serious concerns for women’s privacy and dignity.
Butt Raises Concerns Over AI Misuse
Butt shared a video statement on X about the issue.
She said AI had become an important part of everyday life. However, she warned against using the technology to harm people’s dignity, respect or privacy.
Butt called the use of women’s pictures and faces without consent “extremely concerning”.
She also said the PWPA could assist women facing such incidents.
“There should be no compromise on the dignity, respect, and protection of women,” Butt said.
Butt also shared screenshots of Mirza’s response to the AI-generated video.
Jannat Mirza Speaks Out
Mirza said the video made her “extremely uncomfortable” despite her public presence online.
She also highlighted the risks faced by women who do not use social media.
According to Mirza, people could misuse their pictures without their knowledge.
“Today it may be my face being used, but tomorrow it could be any girl’s face and her dignity could be put at risk,” she said.
Mirza described AI as a powerful tool. However, she said people should not use it to create inappropriate or misleading videos.
AI Deepfakes Raise Wider Concerns
The controversy comes amid growing concerns over AI-generated content on social media.
Recent incidents have involved manipulated images of Pakistani and international celebrities.
One Instagram account posted deepfake videos featuring several celebrities. One video showing a deepfake of Hania Aamir sparked calls for action.
Another case emerged in May. Actors Romaisa Khan, Imran Abbas and Ushna Shah supported content creator Rija Rafique after she highlighted manipulated celebrity images.
Rafique said such practices could violate provisions of Pakistan’s Prevention of Electronic Crimes Act (PECA), 2025.
The latest incident has renewed calls for stronger safeguards against the misuse of women’s images through artificial intelligence.
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