An unusual advertising campaign by Indonesian mattress company Domi Bed has gone viral on social media after a man was filmed sleeping inside a car driving through busy city streets for nine hours a day.
The campaign quickly attracted attention online as videos of the moving “mobile bedroom” spread across different social media platforms. Many users expressed surprise at the creative marketing strategy, while others praised the company for turning an ordinary activity into a unique promotional stunt.
This man is being paid to sleep for 9 hours a day inside a car driving through city streets as part of an advertising campaign for Domi Bed, an Indonesian mattress company. pic.twitter.com/opP1DCAp3p
— Massimo (@Rainmaker1973) May 18, 2026
Viral Campaign Draws Massive Online Attention
According to social media posts, the man spends hours sleeping comfortably on a mattress placed inside the vehicle while it travels through urban areas. The campaign aims to demonstrate the comfort and quality of Domi Bed mattresses in real-world conditions.
As the car moves through crowded streets, pedestrians and motorists stop to record videos and take photos of the unusual sight. Consequently, the campaign has generated strong online engagement and increased public curiosity about the mattress brand.
Social Media Users React to Unique Marketing Strategy
Massimo, a social media user, shared a clip of the campaign that rapidly gained traction online. The video sparked mixed reactions, with many viewers calling the idea both entertaining and innovative.
Meanwhile, some users joked that the job appeared to be a “dream career,” while others questioned how the sleeper managed to rest peacefully amid city traffic and noise. Despite the debate, the campaign successfully captured widespread public attention and boosted the company’s visibility on social media platforms.
