Bluesky, a decentralized social media platform, has surpassed 20 million users, up from 7 million just three months ago.
This rapid growth, including a spike of 5 million users in under a week, has nearly tripled its user base, showcasing its rising popularity. Some days saw gains of up to 1 million users within 24 hours. While still smaller than Meta’s Threads (275 million monthly users) and X, Bluesky’s momentum is notable.
Bluesky has topped app rankings, holding the No. 1 spot in Apple’s App Store for six days and leading non-gaming apps on Google Play for four. Threads, by comparison, rank second.
User migration from X, formerly Twitter, has fueled Bluesky’s growth, particularly around November 7, following the U.S. presidential election. Dissatisfaction with X and Bluesky’s focus on privacy—such as not using content to train AI and avoiding intrusive ads—also appeals to users.
Bluesky’s decentralized model and user-first policies are carving out a distinct space in the social media landscape, offering a fresh alternative to platforms like X and Threads.
