The Pakistan Cricket Board (PCB) has announced a special breast cancer awareness campaign for the upcoming Pakistan vs England ODI match.
The match will take place at Lahore’s Gaddafi Stadium on October 25. It will mark the fourth match of the ODI tri-series featuring Pakistan, England, and Sri Lanka.
The initiative forms part of the PCB’s Pinktober campaign. It aims to promote early breast cancer detection, regular screening, and timely treatment.
Pakistan Players to Wear Special Pink Kits
Pakistan’s cricket team will wear specially designed pink uniforms during the match.
Meanwhile, England’s players, commentators, and match officials will receive invitations to wear pink ribbons.
The stadium will also feature pink stumps, digital displays, and awareness messages.
Special activities will begin two hours before the match.
The PCB will share awareness videos featuring national players across its social media platforms.
PCB Announces Free Breast Cancer Screening
The PCB has partnered with Pink Ribbon Breast Cancer Trust Hospital in Lahore to provide free screening services.
Fans can receive free breast cancer screening at the hospital on October 24 and 26.
PCB Chief Operating Officer Sumair Ahmad Syed highlighted cricket’s role in spreading health awareness.
He encouraged people to seek medical advice early and support breast cancer patients.
Meanwhile, PCB Director of Commercial Ali Adnan Zaidi urged fans to discuss screening with their families.
Pink Ribbon Pakistan founder Omer Aftab welcomed the partnership.
He said the campaign could help millions learn about breast cancer prevention and early detection.
The initiative also aims to support affordable treatment for women facing financial difficulties.
