OpenAI has introduced a new feature that allows businesses to claim and manage their profiles directly inside ChatGPT. The launch brings the platform closer to services such as Google Business Profile.
The feature, called Businesses in ChatGPT, is currently rolling out in beta through OpenAI’s Business Hub. It gives companies more control over how ChatGPT presents their products and services.
Businesses Can Claim and Update Their Profiles
Companies can claim their business profiles and update important information after completing verification. They can also add product feeds containing prices and availability.
This allows businesses to provide accurate information directly to ChatGPT. Shopify merchants can also connect their stores through Business Hub or Shopify’s administration system.
The new dashboard offers aggregated insights into business visibility. Companies can track how often ChatGPT mentions them and how many website clicks they receive.
It also highlights discovery topics, showing common themes in conversations where their websites appear. However, OpenAI says these insights remain aggregated to protect user privacy.
AI Agents Bring Businesses Closer to Customers
OpenAI has also introduced Business Agents for eligible companies. These agents can answer customer questions using information supplied by the business.
For example, shoppers can ask about products, compare features and explore available services. They can access these agents through a business profile appearing in ChatGPT responses.
OpenAI says these conversations will remain clearly labelled and separate from regular ChatGPT interactions. The agents will also provide business-specific answers rather than representing ChatGPT’s independent responses.
Business Agents are initially available to eligible e-commerce and online service businesses in the United States.
A New Opportunity for Digital Marketing
The launch could create another channel for companies seeking online visibility. Businesses can now manage their information and understand how ChatGPT directs potential customers to their websites.
However, claiming a profile does not guarantee better recommendations or higher visibility. OpenAI describes the launch as an early step toward expanding business interactions across ChatGPT.
For the latest updates, visit and follow The Truth International website (www.thetruthinternational.com) and subscribe to the YouTube Channel.
