A new promotional video features an unexpected link-up between the iconic superhero Spider-Man and Argentine football superstar Lionel Messi to build intense hype ahead of the 2026 FIFA World Cup. The creative advertisement shows Messi swinging across New York’s rooftops, instantly delighting fans of both international sports and major movie franchises.
The promo begins with Peter Parker sitting in a busy New York café while talking on his phone. Mid-call, Peter suddenly shouts in shock, leaving the person on the other end completely confused. The reason for his outburst becomes clear as Messi walks through the café doors. A surprised Peter asks the man if he is truly Messi, while the café owner casually responds that the star knows his identity, treating the arrival of the football legend as a daily routine.
Messi reveals that he is also looking for someone and shows his phone screen, which displays a search for Spider-Man. Peter steps away briefly and quickly returns in his full Spider-Man suit. Before Messi can fully react, Spider-Man asks if the athlete feels comfortable with heights. Moments later, both individuals swing between Manhattan skyscrapers, allowing Messi to experience life on a superhero web for the first time.
Fans quickly filled the online comment section with hilarious reactions. Many noted that the cameo felt completely unexpected, while others joked about Messi expanding his fictional multiverse or joining the next Avengers movie.
The light-hearted advertisement arrives as anticipation builds globally for Spider-Man: Brand New Day, Tom Holland’s fourth solo film as Marvel’s web-slinger. Directed by Destin Daniel Cretton, the movie also sees Zendaya return as MJ alongside appearances from Jon Bernthal and Mark Ruffalo. The film hits cinemas on July 30.
