Pakistani YouTuber, Rehan Allahwala, has resolved to alleviate poverty with help of his experience as an entrepreneur through his YouTube channel.
Educating people has been a personal goal for Rehan over the past 11 years, starting from scratch and now reaching out to almost 141,000 people, he told Anadolu Agency in an exclusive interview.
“To reach out to people, in my experience, the fastest way is dramas or movies. In order to get to dramas or movies, I needed the script and the content. So, I started creating content in shapes of courses to teach. Then, I made books out of those courses. Then, I started making documentaries out of those courses. And then my next goal is to make movies and dramas out of those courses.
“So, if somebody wants to learn how to start a business without money, all he has to do is watch a movie for hour and a half. There may be lots of movies about it but I wanted to add my version of success,” he said.
Allahwala said he started making YouTube videos when the website arrived in Pakistan in 2005, with his work — a video on how to use Facebook — first going viral 11 years ago.
“I was using a prehistoric phone back then. I actually got serious only five years ago. Because YouTube was blocked in Pakistan by the government, nobody would ever be able to use it. I was posting videos of my children. One of the videos which went viral was my daughter’s video when she was three years old. I think I made $1,000 of that video. And she was just reading a poem,” he said.
Allahwala said his ideas for content were mostly based on his life experience.
Rehan never worked for anyone but started his first business at the age of 13 by selling computer games, making computer accessories, and then starting an email company, an internet company, and a telecom company.
“I started over 100 companies in five different countries,” he said.
“So, everything I have experienced is what my topic is about. I think travel is where I get most of my content from. In Urdu ‘Suffer’ actually means travel, however in English it is pain. When you ‘suffer’ in Urdu and English together, you learn a lot of things.
“I travelled to 80-plus countries, I’ve lived in five countries. I’ve done, about 100-plus businesses in my life. So all that experience of doing things is what I talk about. I don’t read books, I meet a lot of people, ask a lot of questions and then, based on that, I make my videos,” he said.
“Most of the people in Pakistan have not travelled much, I personally was rejected international visas 26 times,” he said.
Referring to Plato’s allegory of the cave, Allahwala noted that he had discovered the world when he started traveling, rather than from what he was taught.
“I saw a whole different world out there. And I started talking about that so that people could see what I saw. Most of my content is about trying to wake people up and start to think and have more experiences and have more experiential learning,” he added.
He emphasised that he does not make money off social media platforms and his main income source is his businesses.
