Milaf Cola, the world’s first soft drink made from dates, has officially launched at the Riyadh Date Festival, marking a significant step toward healthier and more sustainable beverages.
Developed by Thurath Al-Madina, a subsidiary of Saudi Arabia’s Public Investment Fund, Milaf Cola aims to blend health benefits with refreshment. The drink is crafted from high-quality dates, known for their natural sugars, fiber, and essential minerals, making it a healthier alternative to traditional sodas that often contain high amounts of sugar and low nutritional value.
Produced using locally sourced dates and adhering to international food safety standards, Milaf Cola highlights eco-friendly practices and supports Saudi Arabia’s goals of economic diversification and promoting local products.
The drink has received positive feedback at the festival, with attendees praising its natural sweetness and refreshing taste. Thurath Al-Madina plans to expand its product line, with future offerings like energy drinks and infused beverages, showcasing the versatility of dates as an ingredient.
As Milaf Cola gains global attention, it sets a new standard for using local ingredients in innovative ways, potentially boosting Saudi Arabia’s presence in the international food and beverage market.
