Last month, Ford confirmed it would discontinue the current all-electric version of the F-150 Lightning — at least in its existing form. The iconic pickup isn’t going away entirely, however. Instead, the Lightning is expected to return with an extended-range electric vehicle (EREV) setup, blending electric motors and a large battery with a gas-powered generator to dramatically increase driving range.
While Ford has yet to reveal a timeline or full technical details for the revamped Lightning, early reactions from the automaker’s dealer network suggest strong support for the strategic shift.
Steve Blasing, chairman of the Ford National Dealer Council, told Automotive News that even without insider knowledge of the product roadmap, the concept makes sense for a wide range of buyers.
“I’m not privy to that product plan,” Blasing said. “But just understanding how that type of engine and that model works, I think it would be a big seller.”
Why Dealers See Opportunity
According to Blasing, the existing all-electric F-150 Lightning found success in specific markets — particularly among drivers with predictable, short-distance routines.
“In our area, which is more rural, the customers who bought EVs saw the benefit because of their driving habits,” he explained. “They drove around town, commuted to work, and had short distances. It made a lot of sense for those buyers.”
However, Blasing noted that many customers in rural and suburban regions still require the flexibility of gasoline or hybrid powertrains due to longer travel distances and limited charging infrastructure.
“Most of the customers in our area, and other rural areas, need gas or hybrid because of the longer travel distances,” he said. “I always tell people, we have a lot of long, long-distance soccer moms. They need a longer range.”
That reality, dealers believe, positions the upcoming Lightning EREV as a potential sweet spot — delivering electric driving benefits without the range anxiety that has limited broader EV adoption.
What We Know About the Lightning EREV
Although Ford has shared few specifics, the company previously stated that the next-generation Lightning will feature advanced EREV technology, offering:
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Instant electric power from dual motors
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A gas-powered generator to recharge the battery
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An estimated driving range of more than 700 miles
Ford also confirmed the truck will retain exportable electricity capabilities, similar to the current Pro Power Onboard system, allowing owners to power tools, job sites, or even homes during outages.
This approach mirrors a growing industry trend, as automakers explore hybrid-style solutions to bridge the gap between full electrification and real-world customer needs.
A Strategic Pivot for Ford
Ford’s decision to pause the current Lightning EV underscores the challenges automakers face as EV demand cools in certain markets. Rising costs, charging concerns, and shifting consumer expectations have prompted manufacturers to rethink all-electric strategies — especially in truck and SUV segments.
By pivoting to an EREV platform, Ford appears to be prioritizing practicality, flexibility, and broader appeal, particularly for buyers who depend on their trucks for work, travel, and family use.
While it remains unclear when the next-generation F-150 Lightning will arrive, dealer feedback suggests Ford’s hybrid-electric rethink could give America’s best-selling pickup a powerful new edge.
