Halal Tourism
Just a few days after being crowned Miss Universe Pakistan, Erica Robin is shifting to the Philippines. Her departure is not motivated by any hidden agenda. She is collaborating with the Philippines government to attract Muslim travelers.
Halal tourism, a niche catering to the specific needs of Muslim travelers, is at the heart of this initiative. This involves ensuring that food and accommodation align with Islamic traditions. Also, the activities and attractions for tourists are respectful of Islamic values and culture.

The Philippines has long been renowned for its breathtaking beaches, scenic landscapes, and warm hospitality.
Nonetheless, it hasn’t typically been perceived as a Muslim-friendly destination.
Miss Robin’s visit presents an invaluable opportunity to showcase the Philippines’ burgeoning halal tourism sector on the global stage. She is holding dialogues with government officials and tourism professionals to explore ways of enhancing the country’s appeal to Muslim travelers.
Beyond the promotional aspect, Miss Robin is using her influential platform to shed light on the significance of halal tourism. She firmly believes that this form of tourism can foster understanding and tolerance among diverse cultures.
Accompanying Miss Robin on this endeavor is Miss Universe Bahrain, Lujane Yacoub. She also shares the vision of positioning the Philippines as a welcoming and Muslim-friendly destination. Together, they embody the spirit of international cooperation and cultural exchange.
Miss Robin’s visit to the Philippines signifies a noteworthy stride toward advancing halal tourism within the country.
It underscores the Philippines’ commitment to becoming a more inclusive and hospitable destination for all types of travelers.

