Cristiano Ronaldo is expanding his professional interests beyond football, with production now underway on his first television series, Day 1s. The 41-year-old Al Nassr forward has confirmed the development, introducing a new chapter in his growing entertainment ventures.
Ronaldo announced the news through an Instagram post, sharing his excitement about the project. He wrote: “Exciting news! Production of my first TV show, Day 1s, has just started. More to come!”
The scripted drama will explore the business world surrounding British football. Rather than focusing solely on the action on the pitch, the series will examine the power struggles, negotiations and relationships behind an elite football agency.
Damian Lewis Leads the Cast as Football Agent
Actor Damian Lewis, recognised for his performances in Homeland and Billions, will portray Stanley Dalton. His character is a prominent football agent positioned at the centre of the drama.
Meanwhile, former Arsenal and France forward Thierry Henry is also connected to the production. He is expected to appear in the series, bringing his football background into the project.
British rapper Dave is also linked to Day 1s. However, further details about his involvement have not been provided.
The combination of established acting talent and figures from football and music gives the project a distinctive connection to the entertainment and sporting worlds.
Ronaldo and Matthew Vaughn Develop the Series
Day 1s is being developed by UR•Marv Studios, an independent production company founded by Ronaldo and British filmmaker Matthew Vaughn.
The partnership began in 2025, with both founders exploring opportunities across film and television. The new series represents one of its projects as it moves further into scripted entertainment.
Ronaldo is attached to Day 1s as an executive producer. Furthermore, he is expected to make his scripted acting debut through the production, adding another dimension to his involvement.
What This Means for Ronaldo’s Business Ventures
The television project marks another expansion of Ronaldo’s interests outside professional football. His business activities already cover fashion, hospitality and media.
Now, with Day 1s entering production, he is taking a more direct role in television entertainment. The series also brings together football’s commercial side and the relationships that shape the sport behind the scenes.
Although further details remain limited, production has officially started. Ronaldo’s announcement has introduced Day 1s as a new project in his expanding business and entertainment portfolio.
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