Supermodel and entrepreneur Bella Hadid has shared insights into the dedication behind her fragrance brand Orebella, revealing that its success stems from a deeply personal seven-year journey. In a heartfelt Instagram anniversary post, she described how the brand evolved from a quiet idea into a globally recognized name. Moreover, she highlighted how persistence, faith, and emotional connection shaped its growth.
A journey defined by belief and purpose
Hadid emphasized that the milestone represents more than business success. Instead, it reflects a story of belief, growth, and purpose. She referred to Orebella as her “baby,” expressing gratitude for turning a simple dream into reality. Furthermore, she credited her supporters, customers, and team for helping bring her vision to life. According to her, the brand’s success relies heavily on shared emotion and genuine connection.
She also discussed the symbolic importance of the number “222,” which she associates with alignment, patience, and trust. Consequently, she believes it serves as a reminder that even during uncertainty, everything unfolds with meaning. Reaching the two-year mark, she added, feels like confirmation that she is on the right path.
Commitment to authenticity and inclusivity
Meanwhile, Hadid stressed that Orebella represents more than fragrance. Rather, it reflects her commitment to creating meaningful and personal experiences. She noted that she only releases products she genuinely believes in, ensuring authenticity and quality. As a result, she aims to create products that people connect with, not just use.
Additionally, she expressed gratitude to her family, partners, and global collaborators for shaping the brand’s identity. She described the journey as transformative, filled with challenges that encouraged personal and professional growth. Ultimately, her vision focuses on inclusivity, designing fragrances that feel like a “second skin” for everyone.
