Author: Javed Mahmood

I am an experienced writer, analyst, and author. My exposure in English journalism spans more than 28 years. In the past, I have been working with daily The Muslim (Lahore Bureau), daily Business Recorder (Lahore/Islamabad Bureaus), Daily Times, Islamabad, daily The Nation (Lahore and Karachi). With daily The Nation, I have served as Resident Editor, Karachi. Since 2009, I have been working as a Freelance Writer/Editor for American organizations.

Shaista Lodhi said the television morning shows are declining in Pakistan as TVs aren’t doing more morning shows because it is risky,” she said. “They get better ratings from broadcasting a drama. However, one must not forget that viewers want a direct connection [with the show] as well, [something] only a live show can bring to the audience [as opposed to] pre-recorded shows.”

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