The Election Commission of Pakistan (ECP) has taken a proactive stance by urging the Pakistan Electronic Media Regulatory Authority (PEMRA) to play a pivotal role in maintaining a secure and orderly environment during the electoral process. This move reflects the ECP’s commitment to upholding democratic principles and ensuring that the media acts responsibly in the run-up to elections.
In a formal letter addressed to the chairman of PEMRA, the ECP emphasizes the critical role of media in shaping public opinion and calls for strict adherence to the prescribed code of conduct for elections. This code serves as a set of guidelines designed to prevent the dissemination of content that could potentially jeopardize law and order. The ECP recognizes the influential nature of media channels and underscores the importance of their responsible conduct to safeguard the integrity of the electoral process.
The prescribed code of conduct not only highlights the prohibition of material that could bring discredit to institutions or undermine national unity but also underscores the need to avoid content that poses a threat to the country’s law and order. By doing so, the ECP aims to create an environment where the media acts as a responsible partner in fostering a healthy democratic process, free from undue influence.
Moreover, the ECP has specifically requested PEMRA to oversee the conduct of media personnel during the polling process nationwide. The prohibition on conducting polling surveys near polling stations is a notable directive aimed at preventing any potential interference with the voting process. Additionally, the call for distinct labeling of provisional results when aired is a measure to ensure transparency and prevent premature conclusions that could impact public perception.
In essence, the ECP’s communication to PEMRA underscores the collaborative effort required to maintain the sanctity of elections. By urging strict adherence to the code of conduct and emphasizing responsible media behavior, the ECP seeks to create an environment conducive to fair and unbiased reporting, ultimately contributing to the credibility and legitimacy of the electoral outcomes in Pakistan.
