Google has released its Year in Search 2025 report, highlighting the topics that captured Pakistan’s attention throughout the year. The data shows a mix of national passions, everyday needs, and growing tech curiosity driving millions of online searches.
Cricket Tops the Charts as Fans Follow Matches and Rising Stars
Cricket once again dominated Pakistan’s search trends. Fans consistently looked up matches against South Africa, India, and New Zealand. These frequent searches reflect the country’s deep passion for the sport and its strong connection to international competitions.
Local TV dramas also appeared prominently in the rankings, showing that entertainment remains a central part of Pakistan’s digital behavior.
Google’s report reveals that cricket stars attracted massive attention. Searches surged for rising players such as Abhishek Sharma, Hassan Nawaz, and Irfan Khan Niazi. Emerging talents including Sahibzada Farhan, Muhammad Abbas, and Saim Ayub also recorded significant search traffic. The high interest shows how closely the public tracked young prospects, especially during major tournaments and standout performances.
Food, E-Challan Queries, and AI Tools Reflect Everyday Curiosity
Beyond sports, Pakistanis showed strong interest in daily practical topics. One of the most searched food items across the country was sandwich recipes, a trend that remained consistent throughout the year.
Searches for “how to check e-challan Karachi” ranked among the top questions. This reflects both the increased digitization of traffic systems and the need for clear, accessible information for citizens navigating online services.
The report also highlights a major rise in searches for AI tools. This spike points to growing public curiosity and adoption of artificial intelligence in Pakistan during 2025. From productivity apps to creative tools, Pakistanis explored a wide range of AI-powered solutions.
Google’s findings show that Pakistan’s digital habits are evolving rapidly. Users are balancing entertainment, technology, food interests, and civic needs — a clear sign of an increasingly engaged and informed online community.

