Infinix has officially confirmed its partnership with legendary Italian design house Pininfarina for the upcoming Note 60 Ultra flagship smartphone, set to launch next year. This collaboration marks a significant step in the brand’s premium positioning strategy.
Legendary Design Heritage
Pininfarina brings 95 years of design excellence to this partnership, having crafted iconic automobiles for Ferrari and Alfa Romeo throughout its storied history. The design firm’s expertise in combining aesthetics with functionality will now influence smartphone craftsmanship.
Infinix describes the alliance as aiming “to set a new benchmark for premium smartphone craftsmanship and introduce high-end, design-driven experiences to a global audience.”
Premium Vision
Tony Zhao, CEO of Infinix, emphasized the strategic importance of this collaboration: “As we collaborate with leading partners across different fields, we are steadily advancing Infinix’s journey toward premiumization. Our work with Pininfarina is an important step in strengthening the design foundation of our future products, beginning with the Note 60 Series.”
He added that the partnership reinforces the company’s commitment to deepening investment in high-end design and establishing new aesthetic benchmarks for future flagship products.
Italian Technology
Fabio Calorio, Senior Vice President of Brand at Pininfarina, highlighted the synergy between the two brands: “Partnering with Infinix on this project has been a great opportunity both to express Pininfarina’s legacy of Italian design excellence into the realm of technology and to apply our principles, based on the combination of beauty and performance.”
Calorio noted that Pininfarina’s nearly century-long reputation for purity, timeless design, and emotion in form aligns perfectly with Infinix’s innovation vision.
While specific design details remain undisclosed, the Pininfarina collaboration suggests the Note 60 Ultra will feature distinctive aesthetic elements reflecting Italian craftsmanship principles. Expect premium materials, attention to ergonomics, and design language that transcends typical smartphone styling.
