Tata Motors Passenger Vehicles witnessed strong gains on Wednesday as positive analyst sentiment surrounding the newly launched Sierra SUV drove investor confidence, while the broader automotive sector benefited from expectations of government policy support.
Tata Motors PV Shares Gain on Brokerage Upgrades
Tata Motors PV shares jumped approximately 2 percent during morning trading, reaching an intraday peak of Rs 362.85. By mid-afternoon, the stock maintained gains of 1.4 percent at Rs 357.4, reflecting sustained investor interest following multiple positive brokerage reports.
Analysts Bullish on Sierra’s Market Potential
Leading brokerages have expressed confidence that the Sierra SUV will strengthen Tata Motors’ position in the competitive midsize SUV segment. Emkay Global projects the company’s SUV market share could expand from the current 17 percent to between 20-25 percent.
UBS highlighted that the Sierra, combined with the upcoming Harrier EV and anticipated demand recovery following tax reductions, will play a crucial role in the company’s segment revival. Both Nomura and Investec echoed similar optimism regarding volume growth prospects.
Nomura described the Sierra as Tata’s most feature-rich SUV offering to date in their November 25 report. The brokerage forecasts significant production ramp-up potential, estimating annual volumes of 609,000 units in FY26, 682,000 in FY27, and 723,000 in FY28. Monthly sales potential for the Sierra alone is projected at approximately 10,000 units. Nomura maintains a ‘Neutral’ rating with a target price of Rs 395.
Despite Wednesday’s positive momentum, Tata Motors PV shares have declined 21.3 percent year-to-date in 2025, significantly underperforming the Nifty Auto index which has gained 19.9 percent during the same period.
Auto Sector Rallies on Magnet Manufacturing Incentive Reports
The Nifty Auto index advanced 1.03 percent to 27,659.55 during midday trading, with all constituents trading in positive territory. The sector-wide rally was triggered by reports suggesting government approval for a Rs 7,300 crore incentive program aimed at boosting rare-earth permanent magnet manufacturing.
These specialized magnets are critical components for electric vehicle production and advanced automotive technologies, making the proposed incentive scheme particularly significant for the industry’s future growth trajectory.
Top Performers in Auto Sector
Uno Minda emerged as the session’s biggest gainer, surging 2.96 percent to Rs 1,323.3. Maruti Suzuki climbed 1.72 percent to Rs 16,162, while TVS Motor advanced 1.66 percent to Rs 3,505. Bosch shares rose 1.59 percent to Rs 36,340.
Other notable performers included Bharat Forge and Samvardhana Motherson, both registering gains exceeding 1 percent during early trading hours.
The combination of product-specific optimism for Tata Motors and broader policy support expectations has created a favorable environment for automotive stocks. Investors are closely monitoring both the Sierra’s market reception and the government’s final decision on the magnet manufacturing incentive scheme.

