Wego Launches Direct Operations in Pakistan Amid Booming Travel Demand
Lahore, Pakistan — Wego, the leading travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has officially expanded its operations in Pakistan. The move comes as part of Wego’s broader growth strategy targeting key emerging markets and capitalizing on Pakistan’s fast-evolving travel sector.
With travel demand in Pakistan steadily rising — both for domestic getaways and international adventures — Wego’s expansion arrives at an opportune time. The platform now offers localized payment options in Pakistani Rupees (PKR), eliminating currency exchange hassles and ensuring price transparency for users. This development is expected to make travel planning more seamless, affordable, and tailored for the Pakistani audience.
Wego has also established direct partnerships with major local airlines, including PIA, AirBlue, AirSial, Fly Jinnah, and Serene Air, in addition to its global airline and hotel networks. These collaborations mean users can now compare and book a wider range of low-cost and premium travel options — all in one place.
Local Support, Exclusive Deals, and Lahore Outlet Launch
To further enhance the user experience, Wego has launched a dedicated support line based in Pakistan, offering 24/7 customer service. The platform will also feature exclusive flight and hotel deals curated specifically for Pakistani travelers — reflecting regional trends, peak travel seasons, and popular destinations.
Recognizing challenges related to digital adoption in the region, Wego has also opened its first consumer-direct outlet in Lahore, aimed at providing in-person support and convenience for those who prefer traditional travel assistance.
“Pakistan is a vibrant, youthful travel market with immense potential,” said Dean Wicks, Chief Flights Officer at Wego. “Our expansion here goes beyond just an app — we are embedding ourselves into the travel ecosystem with local partnerships, services, and now a physical outlet in Lahore.”
Ross Veitch, CEO and Co-founder of Wego, added: “We’ve operated an R&D center in Lahore for years, tapping into Pakistan’s incredible tech talent. Now, with a growing traveler base and improved air connectivity, it’s the perfect time to bring more of Wego’s value directly to users in Pakistan.”
Pakistan’s Air Connectivity Boosts Wego’s Expansion Strategy
Wego’s growth in Pakistan aligns with a major upswing in the country’s aviation landscape. Over the past year, both domestic and international airlines have resumed key routes, launched new destinations, and ramped up operations — significantly enhancing Pakistan’s connectivity to the Middle East, Europe, and beyond.
Cities like Islamabad, Lahore, Sialkot, Karachi, Peshawar, Multan, and Skardu have all seen new or restored international routes. Notably, Islamabad now has direct flights to Paris and Manchester, Lahore has re-established links to Kuwait, Dammam, and Baku, and Sialkot has added services to Bahrain, Abu Dhabi, and Doha.
Wego sees continued growth ahead as PIA prepares to return to Europe, and private carriers expand their international footprint. The Gulf region remains the largest source of outbound traffic, while Europe is re-emerging as a major long-haul market for Pakistani travelers.
By strengthening its footprint in Pakistan, Wego is not only responding to rising demand but also shaping how future generations of Pakistanis plan, book, and experience travel. With localized tools, stronger partnerships, and exclusive offers, Wego is positioning itself as the go-to travel platform for Pakistani users, delivering smarter and more personalized journeys at home and abroad.
