Shah Aun Hussain, founder of the fintech startup Switch Now Payment Gateway, is set to pioneer a unique trend in Pakistan by accepting only digital salami (monetary wedding gifts) at his upcoming wedding ceremony.
Scheduled for September 5 in Clifton, Karachi, the event will mark the first time in the country that guests are encouraged to contribute salami entirely through digital means, with no cash or physical money being accepted.
Hussain, a seasoned entrepreneur with over nine years of experience in business strategy and startup growth, has emphasized that this initiative aims to promote digital payment adoption and showcase the convenience and security of online financial transactions. By integrating digital payments into a traditional cultural practice, he hopes to set an example for modernizing monetary exchanges at social events.
As the co-founder of Switch Now, which was established in 2023, Hussain has focused on creating innovative payment solutions for retailers and businesses across Pakistan.
Switch Now is designed to streamline digital transactions, making them faster, safer, and more accessible to a wider audience. The company has already positioned itself as a key player in the country’s growing fintech sector, offering tools that enable seamless digital commerce and financial inclusion.
Hussain’s professional background includes notable contributions to various startups and corporate ventures, including Gerry’s Group and other fintech initiatives, where he has applied data-driven strategies to drive growth and operational efficiency.
His experience in the fintech ecosystem and commitment to innovation make the digital salami initiative a natural extension of his vision for a digitally empowered Pakistan.
The upcoming wedding in Karachi is expected to attract attention from media, tech enthusiasts, and the general public, as it combines cultural tradition with cutting-edge financial technology.
By encouraging guests to embrace digital salami, Shah Aun Hussain is not only redefining a wedding custom but also demonstrating the practical benefits of digital payments in everyday life. The event is poised to inspire a shift toward more tech-savvy practices in social and cultural settings across the country.
