Monetisation Policy
YouTube has formally stated that it would be updating its YouTube Partner Program (YPP) monetisation policy, which will take effect on July 15, 2025. Significant modifications have been made to the policy in order to encourage content producers to be more genuine, open, and creative.
One of the most notable changes is the replacement of the “repetitive content” category with a newly defined term, “inauthentic content.”
According to YouTube, this new category includes content that viewers may perceive as spammy, highly repetitive, mass-produced, or lacking original value. The updated terminology aims to provide clearer definitions to help creators understand what qualifies as monetisable content.
René Ritchie, YouTube’s Head of Creator Liaison, explained, “Content that viewers perceive as spammy, highly repetitive, or mass-produced is not eligible for monetisation.
The YouTube Partner Program is designed for creators who produce original, meaningful content.” He further noted that this change is intended to enhance clarity and consistency in enforcement rather than introducing stricter rules.
YouTube has reaffirmed that its “reused content” policy remains unchanged. Videos such as reaction clips, commentary, and compilations can still be monetised, provided they include added value — such as original commentary, educational insight, or significant editing.
In a significant move toward increased transparency, YouTube has also introduced a mandatory disclosure requirement for AI-generated content.
While the platform does not ban the use of artificial intelligence, it now requires creators to clearly disclose if their content has been generated or significantly modified using AI tools.
YouTube has reiterated its support for the creative use of AI, highlighting existing features like Auto-Dubbing and Dream Screen, which are already available to creators.
The company says the new disclosure policy is aimed at building trust with viewers and ensuring that audiences are fully informed about the nature of the content they consume.
All channels under the YouTube Partner Program will be required to comply with these revised monetisation and disclosure policies starting mid-July.
YouTube emphasized that the goal of these changes is to reward creators who are authentic, transparent, and produce high-quality content, while discouraging deceptive, misleading, or low-effort practices.
