Pakistani YouTubers are loving the video platform’s brand new ‘Creator On the Rise’ feature that spotlights content from selected creators.
Each week, a different creator is highlighted and featured for a full day in a new section of the YouTube Trending Tab in Pakistan with a badge that says ‘Creator on the Rise’.
The feature was rolled out on 6 August 2021. A YouTube Pakistan spokesperson says any creator with over 1,000 subscribers is eligible to be featured.
“One creator will be highlighted each week”, YouTube Pakistan publicists Syntax Communications said in a statement. “We’ll let them know when they are featured so they can share the moment with their fans. We hope this will help the world discover inspirational new creators”.
‘On The Rise’ creators are shortlisted based on different factors that determine their audience engagement skills such as viewers count, watch time, and subscriber growth. YouTube team is also involved in assisting eligible creators for the selection process before they are finally featured.
The feature categorises artists, gamers and creators separately and then furthermore classifies ‘On the Rise’ YouTubers based on their genre such as the ‘Artist on the Rise’ showcases a new music video from an emerging music artist, similarly ‘Creator on the Rise’ highlights an emerging non-music YouTube channel and ‘Gaming Creator on the Rise’ spotlights emerging Gaming creators on computer and mobile devices.
Youtube Trending shows each selected artist, gamer, and creator for 24 hours. During that time, they also get a blue “Artist on the Rise” or “Creator on the Rise” badge that shows with their channel name on the Trending tab.
YouTube says content from featured creators will be rolled out to more languages in future if they are able to keep up to the standard.
YouTube is one the Internet’s oldest and most popular video platform, coupled with a powerful search engine. The company has consistently worked to improve user experience and usability.
YouTube is one of the first digital media platforms to have aided aspiring artists to showcase their talent and improve their skills by linking them with a global audience. New creators and artists emerge on YouTube every day.
‘‘We want to share some of those creators and artists with the world to celebrate the diversity and vibrancy of YouTube and help creators and artists find their fans,’’ says the YouTube team.
It is encouraging for YouTubers to see YouTube experimenting with different features every now and then and taking suggestions from its users to improve the quality and working of its application for the better.
It has been unofficially said that YouTube intends to test removing the numbers of dislikes a video receives to prevent its creators from getting demotivated.
YouTube is part of Google, whose stated mission is to organise the world’s informa- tion and make it universally accessible and useful.
Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people globally and has become one of the most widely-known companies in the world.
