Universal Studios has quietly entered discussions about Saudi Arabia’s expanding entertainment sector. Early talks have begun over a possible theme park in the Kingdom. However, the idea remains firmly at a preliminary stage.
According to reporting by The Wall Street Journal, the proposal is still conceptual. Comcast, Universal’s parent company, is exploring the idea internally. So far, no approvals have been granted and no construction plans exist.
At this stage, discussions focus on feasibility and long-term potential. Executives are reviewing sketches and broad concepts. Therefore, no timelines or commitments have been announced.
Qiddiya Emerges as Potential Location
The location under consideration is Qiddiya. This massive entertainment and tourism development lies southwest of Riyadh. Saudi Arabia has positioned Qiddiya as a future leisure hub.
Qiddiya already hosts several planned attractions. These include theme parks, sports venues, and cultural spaces. Consequently, it has drawn attention from global entertainment companies.
For Universal, the site offers scale and ambition. Analysts say Qiddiya aligns with the brand’s large-format theme park model. As a result, it stands out among potential locations.
Still, officials stress that no site decision has been finalized. The company continues to evaluate multiple factors. These include infrastructure, demand, and long-term returns.
Project Timeline Remains Distant
If Universal Studios proceeds, the project would take years. Completion would likely fall in the 2030s. Large theme parks require lengthy planning and approvals.
Industry experts note that early talks often take time. Many proposed projects never reach construction. Therefore, uncertainty remains high.
Company representatives have cautioned against speculation. They emphasize that the project remains only an idea. At present, no formal proposal exists.
Recent Visit Fuels Speculation
Speculation increased after Comcast CEO Brian Roberts visited Saudi Arabia. He attended an investment conference during the trip. He also toured the Qiddiya development.
The visit drew attention within industry circles. Observers linked it to possible investment interest. However, Comcast officials played down the significance.
They reiterated that the visit did not signal a commitment. Instead, they described it as exploratory. Therefore, the project remains in the concept phase.
No Details on Attractions or Franchises
Details about a possible Universal park remain unknown. No franchises or rides have been selected. No design themes have been discussed publicly.
This uncertainty reflects the project’s early status. Decisions on attractions typically come much later. For now, planners are assessing overall viability.
As a result, comparisons with existing Universal parks remain premature. Analysts caution against assuming similar formats. Each location usually adapts to local markets.
Saudi Arabia’s Broader Entertainment Push
The discussions reflect Saudi Arabia’s wider strategy. Under Vision 2030, the Kingdom aims to diversify its economy. Entertainment and tourism play central roles.
Saudi authorities have actively courted global brands. Several large projects are already underway. These include Six Flags Qiddiya City.
Six Flags Qiddiya City is scheduled to open in late 2025. It will feature record-breaking rides. Officials see it as a cornerstone attraction.
Tourism Growth Drives Interest
Tourism numbers underline the momentum. Saudi Arabia welcomed more than 100 million visitors in 2024. International tourists formed a significant portion.
Early data from 2025 shows continued growth. Visitor numbers have remained strong. This trend boosts investor confidence.
Against this backdrop, global companies are paying attention. Universal’s early interest reflects changing perceptions. Saudi Arabia now ranks as a serious entertainment market.
Looking Ahead
For now, Universal Studios’ Saudi project remains uncertain. The idea could advance or fade. Much depends on feasibility studies and strategic priorities.
Still, the discussions signal growing confidence in the Kingdom’s market. As Vision 2030 advances, more global brands may follow. The entertainment landscape continues to evolve.
