U.S. President Donald Trump has unveiled a new addition to his branded merchandise empire—a luxury fragrance line named “Victory 45-47”, drawing both praise and criticism amid ongoing political debates.
Announced on Truth Social late Monday, the perfume and cologne collection is being promoted as a celebration of “victory, strength, and success” for both men and women. The name references Trump’s position as the 45th president and his bid to return as the 47th.
“Trump Fragrances are here. They’re called Victory 45-47 because they’re all about Winning, Strength, and Success—for men and women,” Trump posted. “Enjoy, have fun, and keep winning!”
Luxury Design, High Price Tag
The fragrances, priced at $249 per bottle, are sold exclusively at GetTrumpFragrances.com. Each comes in a collectible bottle shaped like a gold or rose-gold statue resembling Trump. The collection includes two main series:
- Victory 47 (for men and women)
- Fight Fight Fight (for men and women)
The Victory 47 cologne is described as blending “rich, masculine notes with a refined, lasting finish,” while the women’s version aims to convey “confidence, beauty, and unstoppable determination.”
Fragrance Notes: Spicy, Floral, Bold
According to product descriptions and early reviews on fragrance sites such as Fragrantica, the Fight Fight Fight cologne includes:
- Cardamom
- Fougère accord
- Geranium
- Warm, woody spice base
The corresponding perfume for women features floral and citrus notes, intended to represent strength with elegance.
Despite the strong Trump branding, a disclaimer on the site notes that the fragrances are licensed products—not directly produced or sold by Trump himself. This detail, buried in the fine print, has drawn scrutiny over transparency.
Political Pushback Over Timing
The launch arrives as Congress grapples with critical issues such as healthcare funding—prompting backlash from some Democratic lawmakers.
“Unbelievable. While his party does all-night votes to rip away health insurance from millions, Trump hawks his perfume. Bet it smells like this whole bill—garbage,” wrote Senator Mark Warner on X (formerly Twitter).
“Millions of Americans are about to lose their health care… and what’s our President focused on? Selling his crappy perfume,” added Rep. Brendan Boyle.
Supporters Applaud ‘Patriotic’ Branding
Trump’s supporters, however, have embraced the fragrance line, calling it a symbol of resilience and patriotism. Online reviews describe the products as “bold,” “collectible,” and even “surprisingly refined.”
Part of a Larger Branding Playbook
The perfume collection adds to Trump’s long list of branded ventures, which have included everything from Trump Steaks and bottled water to digital trading cards. While it’s too early to gauge the commercial success of Victory 45-47, the launch once again highlights Trump’s strategy of blending politics with personal branding—a move that continues to divide public opinion.
