Pakistan’s beauty industry has grown rapidly, offering consumers a wide mix of local halal-certified brands and international makeup giants. From budget-friendly everyday essentials to premium, professional-grade cosmetics, Pakistani shoppers now enjoy more choice than ever before.
Local brands dominate for affordability and inclusivity, while international labels cater to trend-driven and high-end beauty needs.
Top Local & Halal Makeup Brands in Pakistan
Masarrat Misbah
Pakistan’s first halal-certified makeup brand, Masarrat Misbah is celebrated for foundations tailored to local skin tones and its message of empowerment and ethical beauty.
Luscious Cosmetics
A vegan and cruelty-free brand, Luscious is known for high-quality lipsticks, eyeshadows, blushes, and highlighters that rival international competitors.
Rivaj UK
One of the most popular budget makeup brands, Rivaj UK offers highly pigmented products, especially in foundations, primers, and eyeshadows, making it a favorite among students and everyday users.
Medora & Christine
Medora is iconic for its long-lasting matte lipsticks at extremely affordable prices, while Christine Cosmetics is trusted for daily essentials like compact powders, eyeliners, and nail polishes.
J. (Junaid Jamshed)
J. has expanded into mass-market halal beauty products, combining makeup with its popular perfume line.
Popular International Makeup Brands
International brands also enjoy strong demand in Pakistan. Maybelline New York and L’Oreal Paris lead the mass market with trend-driven, accessible makeup. MAC Cosmetics remains a professional favorite, while NYX Professional Makeup appeals to creative users with affordable artistry-focused products.
Other Noteworthy Brands
High-end labels like Huda Beauty and budget-friendly names such as e.l.f. Cosmetics continue to gain popularity, especially through online shopping platforms.
