Record-Breaking Trailer Success
‘The Devil Wears Prada 2’ has dominated online platforms with historic success. The film’s first trailer became the most-viewed movie trailer of 2025. According to Forbes, the trailer received 181.5 million views within just 24 hours. This achievement shattered previous records and set a new benchmark for comedy film trailers. The massive response highlights strong global anticipation for the long-awaited sequel.
The sequel to the 2006 comedy stars Meryl Streep and Anne Hathaway. The original film remains a cultural favorite even after nearly two decades. The new trailer attracted huge attention across multiple platforms. According to WaveMetrix, it became the most popular comedy trailer in the last 15 years. Fans praised its nostalgic tone, fashion-forward visuals, and returning characters.
Anne Hathaway’s social media presence played a key role in the trailer’s success. Nearly one-third of the total views came from her Instagram, TikTok, and Facebook accounts. Her direct engagement with fans boosted visibility across demographics. Hathaway shared clips, behind-the-scenes moments, and promotional posts. This strategy helped the trailer reach millions within hours of release.
The trailer was released on Anne Hathaway’s 43rd birthday. This timing added to fan excitement and emotional connection. Fans celebrated the moment by sharing the trailer widely. The birthday release became a trending topic on social media platforms. Many viewers described it as a “perfect gift” for longtime fans of the franchise.
Release Date Confirmed for 2026
‘The Devil Wears Prada 2’ is officially scheduled for release on May 1, 2026. The studio confirmed the date alongside the trailer launch. Industry analysts expect strong box office performance. Early reactions suggest the sequel could attract both original fans and new audiences. The long gap since the first film has only increased anticipation.
Sequels Dominate 2025 Trailer Rankings
Most of the top movie trailers in 2025 belong to sequels or franchise films. The Moana 2026 teaser reached 161.2 million views. The Lilo & Stitch live-action remake earned 149.4 million views. The Fantastic Four: First Steps recorded 144.1 million views. Toy Story 5 followed with 133.6 million views. These numbers show the strong appeal of established franchises.
Few Original Films Make the List
Only one original movie made it into the top trailer rankings. ‘Michael,’ the biopic of Michael Jackson, ranked eighth on the list. This highlights the industry’s growing reliance on familiar stories. Studios continue to favor known brands to ensure global audience interest.
Streaming platforms also saw major growth in trailer engagement. Netflix led the trend with the Stranger Things: Season 5 trailer. The trailer reportedly reached 490 million views across platforms. This demonstrates the power of streaming brands and loyal fan bases.
TikTok Emerges as Key Promotion Platform
TikTok played a major role in trailer promotions throughout 2025. Short clips and trending challenges boosted visibility for several films. Disney benefited significantly from TikTok promotion. Films like Zootopia 2 and Avatar: Fire and Ash reached wider audiences through viral content.
The record-breaking performance of these trailers highlights key industry trends. Franchise value, star power, and social media influence remain critical. Celebrity-driven promotions continue to shape audience engagement. ‘The Devil Wears Prada 2’ stands as a prime example of modern movie marketing success.
