Pakistan-Australia Test Series
The Ministry of Information and Broadcasting has issued a strongly worded letter decrying the presence of betting company advertisements during the first test match between Pakistan and Australia earlier this month. Addressed to key stakeholders including the Pakistan Cricket Board, Pakistan Television, and the Pakistan Electronic Media Regulatory Authority, as well as various ministries, the letter underscores reported violations of explicit instructions prohibiting the airing of advertisements for betting companies or surrogate entities.
Despite clear directives, the letter highlights that breaches occurred during the first test match, prompting the Ministry to call for a thorough investigation into the circumstances surrounding this lapse. The communication emphasizes the responsibility of the relevant authorities to ensure strict compliance with the ministry’s guidelines, urging swift corrective action.
Particularly singling out Pakistan Television (PTV), the letter instructs the broadcasting entity to engage with its parent companies, insisting that agreements be terminated if guidelines regarding the placement of advertisements are not rigorously followed. This underscores the seriousness with which the government views the breach of advertising regulations, emphasizing consequences for non-compliance.
Moreover, the missive extends beyond the immediate issue, advising the Pakistan Telecommunication Authority to take proactive measures against illegal betting, gambling, and casino companies operating in Pakistan. It recommends the establishment of a dedicated wing to monitor and address such issues, reflecting the government’s commitment to curbing activities that may have legal and ethical ramifications.
The backdrop of the letter references a previous scandal during this year’s Pakistan Super League involving betting companies. The fallout from the controversy resulted in a ban on betting ads, and some players subsequently declined sponsorships from these entities. The government’s response, as outlined in the letter, underscores its determination to maintain the integrity of sports events and uphold regulatory standards in the realm of media and broadcasting. Overall, Info Ministry rebukes betting ads during Pakistan-Australia test series, issuing a strong letter against violations in the first match.
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