ISLAMABAD: Pakistan-based wedding technology startup Shadiyana has secured $0.8 million in funding from Indus Valley Capital. The investment aims to accelerate platform development and introduce greater structure to Pakistan’s Rs. 900 billion wedding industry.
The company has rapidly grown since its launch, serving more than 500,000 users and partnering with over 600 vendors. It has facilitated the planning of nearly 30,000 weddings. After establishing its presence in Islamabad, Shadiyana is now expanding operations into Lahore and Karachi, positioning itself as a major player in Pakistan’s wedding planning market.
Co-founder and COO Neelam Shoaib said the company’s motivation grows with every new customer engagement. She added that the newly launched Shadiyana Wedding Planner App was built to transform an industry long known for inefficiency and logistical challenges.
Neelam’s own experience during her sister’s wedding helped shape her vision. The exhausting process highlighted the need for a seamless and accessible planning solution. Years later, she and co-founder Izzah Zaman used their technical skills to create a platform designed specifically for Pakistani families and vendors.
Izzah, who serves as CEO, said both founders faced pressure to pursue stable careers. However, their passion for building products and creating solutions pushed them toward entrepreneurship. Their backgrounds as women, software engineers and industry outsiders enabled them to rethink the wedding ecosystem from scratch.
Shadiyana’s new app is the first end-to-end wedding planning solution in Pakistan. It allows couples to discover, book and manage vendors from anywhere, using real-time tools and planning features.
Indus Valley Capital Managing Partner Aatif Awan praised the company’s focus on transparency and customer experience. He said Shadiyana’s strong understanding of the market made the startup an ideal partner for the fund.
With millions of weddings taking place each year and a rapidly growing digital user base, Shadiyana plans to expand its vendor network and introduce additional planning tools. The company also aims to strengthen its team as it enters its next phase of nationwide growth.
