ISLAMABAD: A bill seeking to prohibit the sale of e-cigarettes, vapes, and e-hookahs to individuals under 18 years has been submitted to the Senate Secretariat. Senator Sarmad Ali tabled the bill, which aims to establish strict regulations for the sale, packaging, and advertisement of electronic nicotine products across Pakistan.
According to the draft law, electronic nicotine products include any battery-operated device that produces nicotine vapors intended for inhalation. These products have gained popularity among young people, prompting lawmakers to introduce stronger controls.
Strict Packaging and Labeling Requirements
Under the proposed legislation, all electronic nicotine products must be sold in tamper-proof packaging that is child-resistant and clearly labeled. Each packet must list its ingredients and carry a visible warning. The warning must state that the product is not suitable for individuals under 18 and that it contains addictive substances.
Additionally, the bill requires all such products to meet the standards of the Pakistan Standards and Quality Control Authority (PSQCA). It prohibits the import, manufacture, or sale of electronic nicotine products without fulfilling the required legal and quality conditions. This step aims to ensure that only approved and regulated products are available in the market.
Ban on Advertisement and Proximity to Schools
The legislation also seeks to ban all forms of advertising, promotion, and sponsorship of electronic nicotine products. Moreover, it specifically forbids their advertisement on billboards, print media, or electronic media. This measure is designed to prevent the normalization of vaping among minors and to discourage its public promotion.
Retailers will also be barred from selling e-cigarettes or vapes within 50 meters of any educational institution. This clause aims to protect students from easy access to such products.
Penalties for Violators
Violations of these provisions will result in a fine of Rs 50,000. However, repeat offenders will face a higher penalty of Rs 100,000. The proposed penalties emphasize the government’s intent to curb the unregulated sale of nicotine-based products.
If approved, the bill will mark a major step toward protecting public health and preventing underage access to addictive substances.
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