Sparx Smartphone, powered by Deploy Group, has appointed renowned actress Mahira Khan as the brand ambassador for its flagship series, the Sparx Edge. The collaboration with Mahira Khan, one of Pakistan’s leading female celebrities, is a significant milestone for Sparx in its efforts to revolutionize the smartphone experience.
Mahira Khan joins a prestigious group of Sparx ambassadors, including Maya Ali, Wahaj Ali, and Shehryar Munawar, who have played pivotal roles in representing Sparx’s diverse range of smartphones. This aligns with Sparx’s brand ethos, “Shine with Sparx,” symbolizing excellence and charisma.
The Sparx Edge series, which includes Edge 20, Edge20 Pro, and Edge X, is designed to challenge the conventional balance of features and price. These devices offer high-end specifications at an affordable cost, featuring a 108-megapixel primary camera, a 32MP selfie camera, 65W fast charging capability, and a 6.67-inch Full HD+ AMOLED 3D curved display with an in-display fingerprint sensor.
Mahira Khan expressed her excitement about joining the Sparx family and endorsing the Edge series. She emphasized Sparx’s commitment to making high-end technology accessible to everyone.
Asif Khan, Chairman of Deploy Group, highlighted Mahira Khan’s association with the Edge series as a testament to the brand’s vision of innovation, quality, and affordability. Zeeshan Qureshi, CEO of Deploy Group, and Naveed Rangeela, Managing Director of Deploy Group, expressed confidence that this collaboration with Mahira Khan would set a new standard in the smartphone industry.
A comprehensive campaign featuring Mahira Khan is scheduled to launch at the end of January, coinciding with the market availability of the Edge series. The campaign aims to showcase the perfect blend of star power and technological innovation in Sparx smartphones. Sparx Smartphone, owned by Deploy Group, continues to strive for technological excellence while emphasizing affordability and quality.
