Connect with us

Hi, what are you looking for?

Science & Tech

Public and Celebrities Condemn Apple’s New iPad Pro Ad, Citing Insensitivity and Backlash

Tech giant Apple found itself in hot water after releasing its latest advertisement for the iPad Pro. Titled ‘Crush’, the ad featured a giant hydraulic press crushing various creative objects, ostensibly to showcase the sleek design of the new iPad Pro. However, the commercial drew sharp criticism from Bollywood actor Hrithik Roshan and other notable personalities, who labeled it as ‘sad’ and ‘ignorant’.

Hrithik Roshan took to his Instagram story to express his disapproval, reflecting sentiments echoed by Hugh Grant, Justine Bateman, Asif Kapadia, and Luke Barnett, among others. They condemned the ad for its perceived insensitivity towards creativity and the wanton destruction of creative tools depicted.

The advertisement’s reception among viewers mirrored the concerns raised by celebrities, with social media platforms flooded with comments expressing disappointment and dismay over its message.

In response to the backlash, Apple issued an apology and withdrew the ad from television airing. Tor Myhren, VP of marketing communications at Apple, acknowledged the misstep, emphasizing the company’s commitment to fostering creativity worldwide.

Acknowledging the importance of creative expression, Myhren reassured consumers that Apple values creativity and respects the tools that facilitate it. He expressed regret for any offense caused by the ad and pledged to learn from the experience to ensure future marketing campaigns align with Apple’s core values.

The swift action taken by Apple reflects its dedication to addressing consumer feedback and upholding its brand values. Moving forward, the company aims to continue promoting creativity while ensuring sensitivity and respect in its advertising strategies.

Written By

I am an accomplished graduate of Strategic Studies, driven by a fervent dedication to comprehending global affairs and devising impactful strategies. Equipped with a comprehensive skill set encompassing research, critical thinking, and persuasive communication, I possess a distinctive viewpoint and an unwavering commitment to fostering inclusive decision-making processes. As a versatile individual, I excel in collaborating with diverse groups in various settings, leveraging my strong interpersonal abilities to adapt seamlessly to new environments and surmount any challenges that arise. With a passion for contributing to strategic initiatives, I am eager to leverage my expertise and drive to effect positive change within the field.

Breaking News

Advance Salaries The Punjab government has announced that public sector employees will receive their salaries in advance ahead of Eid ul-Adha 2024. This decision,...


Indian actor and model Sonam Bajwa, celebrated for her open appreciation of Pakistani talent, once again grabbed headlines for her admiration of cross-border celebrities....


Pakistani trailblazers Ammara Sharif and Dr. Sana Jamil are poised to make history as the first female duo from Pakistan to conquer the daunting...


ISLAMABAD: Self-proclaimed singer Chahat Fateh Ali Khan’s viral song ‘Bado Badi’ has been removed from YouTube after amassing over 28 million views. The song...