Rolex 2024 Watches: New Designs, Colors & Luxurious Updates

Luxury Swiss watchmaker Rolex unveiled six new offerings at the Watches and Wonders Geneva 2024 fair, focusing on refined materials, colors, and textures rather than brand-new models. The announcement follows a record-breaking year for the company, with sales surpassing $10 billion.

Here’s a breakdown of the 2024 Rolex updates:

1. GMT-Master II – Gray & Black Bezel

Rolex introduces a subtle alternative to the iconic red and blue “Pepsi” bezel. The gray and black design maintains the classic day/night hour division while offering a modern, understated aesthetic.

2. Sky-Dweller – New Jubilee Bracelet

The Everose gold Sky-Dweller now features a Jubilee bracelet with satin-finished outer links, polished inner links, and ceramic inserts, enhancing both comfort and flexibility. Price: $50,900.

3. Deepsea – Gold Edition

Rolex’s most luxurious dive watch is now available in 18-carat gold, rated for 12,800 feet underwater. The gold case contrasts strikingly with a bright blue ceramic bezel, making it a statement piece for collectors.

4. Daytona – Diamond-Studded Models

The iconic Daytona receives a sparkling upgrade with three dozen brilliant-cut diamonds on the bezel, paired with two mother-of-pearl dial combinations:

• Light face with dark counters

• Dark face with light counters

5. Perpetual 1908 – Platinum & Ice-Blue Dial

A tribute to Rolex founder Hans Wilsdorf’s 1908 legacy, the Perpetual 1908 now comes in platinum with a meticulously etched ice-blue dial, replacing last year’s conservative brown and black options.

6. Day-Date – New Sizes & Colors

The classic Day-Date 36mm and 40mm models receive fresh color combinations:

• 40mm: Everose gold with slate ombré dial or white gold with mother-of-pearl dial

• 36mm: Yellow gold with white dial or Everose gold with blue-green dial

Summary:
Rolex’s 2024 lineup emphasizes elegance, material innovation, and timeless style. From the GMT-Master II’s refined bezel to the luxurious gold Deepsea and diamond-studded Daytona, these updates provide collectors and enthusiasts fresh options without introducing entirely new models.