An official visual brand design was unveiled on Wednesday by Pakistan’s newest low-cost airline, Fly Jinnah.
“FJ” has been used as the acronym for “Fly Jinnah” to portray its young and modern attitude while the distinctive typeface and round-shaped symbol that make up the airline’s logo and brand identity “express motion and continuity,” says a statement from the airline in this respect.
The company’s core principles are ambition (providing real value to consumers and connecting communities across the world); Sincerity (being honest and open about goals and aspirations, and inventiveness (coming up with fresh ideas while keeping grounded in reality).
The aircraft-style for “Fly Jinnah” depicts the modern airline’s dynamism, aspirational energy, and perpetual movement.
The Lakson Group, one of Pakistan’s largest and most diverse business conglomerates, is a major sponsor of Pakistan’s fourth private national airline, ‘Fly Jinnah,’ which was established to help the country’s economy grow by creating new jobs and supporting key sectors like tourism and hospitality.
“The revelation of ‘Fly Jinnah’s’ visual identity was chosen deliberately to represent the growth and advancement of aviation demands in Pakistan,” remarked Chairman of Fly Jinnah, Iqbal Ali Lakhani, on the airline’s introduction.
Additionally, “Fly Jinnah” will help Pakistan’s aviation sector, tourism, business travel, and job generation in many other ways. “Fly Jinnah” will help the country’s economy thrive, he said.
“It is with pride that we announce Air Arabia Group as a minority partner in this endeavour. We are convinced that our clients will receive the high-quality services that we are delighted to have Air Arabia Group as our minority partners.”
He further added that “Air Arabia Group’s collaboration would enable us to accomplish this aim by sharing the experience and skills of one of the top and globally acknowledged low-cost airline operators.”
“Fly Jinnah” is in the process of applying for its local air operator’s certificate (AOC), which will allow the airline to be awarded permission to conduct flights.
This new airline will have its headquarters in Karachi at first, and it will fly a variety of internal routes in Pakistan before branching out abroad.
“We are thrilled to deliver a higher number of domestic flights and to develop more direct air services between Pakistani cities and the rest of the globe,” Iqbal Ali Lakhani added.
Low-cost carrier Fly Jinnah is based in Karachi and follows Air Arabia’s successful low-cost business model that focuses on providing comfort, dependability, and value for money air travel.
Air transport supports about 30 million jobs and $684 billion in GDP in Asia and Pacific alone. Aeronautics is a major emphasis for Asian and Subcontinent countries, who see it as a driver of economic development, a means of improving internal and international connections, and a major source of new jobs.
Internationally, joint ventures in aviation have been a huge success and are becoming more widespread. For example, a typical JV model is for a parent airline group to hold a minority stake while local owners hold the majority stake, bringing together local experience and world-class aviation knowledge.
As a general rule, most countries allow up to 49 percent foreign ownership in the aviation industry. International expertise, know-how, and training standards are brought to the local market through joint ventures, which have a substantial positive impact on human capital development.
In September 2021, the Lakson Group and the Air Arabia Group announced their intention to establish a joint venture airline in Pakistan. Using a low-cost business strategy, Fly Jinnah aims to give a dependable service and a high-quality product to its target market. Eventually, we’ll know more about the debut date, fleet, and destination network.