Islamabad, Pakistan – January 2026: Pakistan’s biscuits and bakers’ confectionery industry, a key segment of the processed food sector, is part of the Make-in-Pakistan initiative, aiming to boost exports, create jobs, and revive domestic manufacturing.
Currently, Pakistan ranks 68th globally in biscuit and bakery exports, contributing $40.92 million in 2020. Despite a CAGR of 9-10% over the last five years, the sector remains underdeveloped in international markets such as North America, the Middle East, and Africa. Competitors like India and Bangladesh have increased exports by 1.6x and 5.2x, respectively, during the same period.
Challenges Facing the Industry
Key hurdles include:
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Rising input costs for palm oil, wheat, and sugar.
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Lack of national food standards aligned with global norms.
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IPR violations and counterfeit products.
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Non-tariff barriers in export markets and profit repatriation restrictions.
Recommendations for Growth
Industry experts suggest:
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Reducing sales tax and introducing track & trace systems.
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Positioning biscuits as nutritional products.
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Promoting Brand Pakistan internationally.
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Setting up accredited labs, common standards, and R&D incentives.
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Supporting export-oriented joint ventures and credit guarantees for African and Central Asian markets.
Key Takeaway
With strategic government support, international trade participation, and focus on quality standards, Pakistan’s biscuits and baked goods sector could significantly expand its global footprint, tapping into new markets and increasing foreign investment.
